Showing 11 - 20 of 21 items

Marketing within the Tech world

The Tech world is at center stage right now and somehow, things have shifted creating new needs and bringing attention to areas that formerly belonged strictly under the marketeers’ lens. Engineers now realize that in this new reality of almost 2.500 daily app launches (across the two-star app...
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Good UX Design starts with common sense

Common sense, such an intriguing word. It seems that we are all born with it, since the notion of the word implies exactly that. And yet peanut packages need to have instructions written on them. So, is common sense really so common? It wasn’t until mid-19 th century that the science of ergonomics...
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Agile vs Waterfall: which methodology is right for your project?

Methodology. Whisper that word as you walk through any office halls and watch its effects unfold. Especially if a project manager hears you! Now why is methodology such an obsession, in the world of PMs? Let’s start with the definition. Methodology is the framework of your projects processes and...
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Blockchain: a high-level introduction

The year of 2009 saw the dawn of a new revolution. Blockchain - the innovative backbone technology behind Bitcoin - emerged as a potentially disruptive force capable of transforming the financial services industry. Since Bitcoin’s launch in 2009, blockchain has received widespread attention for a...
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Digital Analytics: what gets measured, gets improved

Numbers define us in our everyday life. Our age determines if we are young or old, our weight if we are overweight or not, our height if we are tall. It is not easy to realize it but all the factors that determine our everyday status are numbers. So why not in business too, in which we must deal...
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6 ways to be more efficient in an agile team

You’ve heard about agile teams, you know what an agile environment is, and you are probably thinking this is just another explanatory blog post. Think again. Just like you’ll have to do with your agile team. If you want to be efficient within your agile team, you need to rethink everything. The way...
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Employee engagement. More than just a corporate buzzword.

In this fast driven, digital world we are all used to this constant movement of words, expressions, concepts and techniques that appear out of the blue, stick with us for a while and then just disappear. We like to call them “flavor of the month terms”. Is Employee engagement just another corporate...
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